Pricing intervals tooltip

Project

Online vehicle selling and buying platform

Problem

The pricing system for this product is complicated. It is composed of different intervals, and depending on the number o ads a seller posts, they will pay different prices for each ad, depending on the interval they are currently on. I was tasked with creating a tooltip that explains how these intervals work.

Proposed solution

First, I eliminated the price per ad. This information was very misleading, as it seemed like that was the price that the seller would pay for each ad they posted.

However, that was the price they would pay only if they posted the number of ads at the top of the bracket. They always pay 2,179.99 zł, regardless of if they post 11 or 20 ads. If, in fact, they posted only 11 ads, the cost per ad would be 2,179.99 zł divided by 11, which is 198,18 zł.

I also removed jargon, such as the word "brackets" and replaced it with a simpler "interval". I substituted PLN for zł, as that is the common currency symbol used in Poland.

I made the text more comprehensive and direct, so that the user would understand exactly how much they would pay and when.

Challenges

The way the pricing intervals work on this product is extremely complex. We have data from user research showing that many sellers don't understand how they work.

The goal is to change the foundations of this system in the near future, to eliminate the need to explain these complex intervals to ther users.